Google search looks stormy, but not official
Google’s search weather is rough today. SERP volatility is running at 7.9/10 according to WireBoard’s tracker, with several providers showing extreme movement, which points to broad ranking turbulence...
Volatility spikes, but no confirmed Google update
Google's search weather is rough on March 30. SERP volatility is running at 6.7/10 today according to WireBoard's tracker, with some tools screaming hotter than others, which usually means rankings ar...
Quiet day, but Google still moved the goalposts
No new Google update, but rankings are still unsettled There is no active Google core or spam update on April 17, 2026. The last big event, the March 2026 core update, finished on April 8, and both Se...
AI Ads Move Into the Forecast
AI Mode Gets More Commercial Today's SEO weather is calm in the rankings, but busy in the sky above Search. The biggest story is Google's AI Mode becoming a more serious ad surface. Search Engine Roun...
Search Console Gets Social Vision
Social Signals Break Through The clearest weather system today is Google Search Console expanding beyond websites. Announced Tuesday, July 7, Google’s new platform properties let creators and publishe...
Rankings Are Moving, But the Radar Is Foggy
Rank Tracking Fog Rolls In The search sky is windy and messy today. Volatility is still in the moderate-high zone, with today's partial score at 6.8/10, but the bigger issue is confidence: several thi...
Google SERPs Calm, But Tools Look Foggy
Tracker Fog Over the SERPs The SEO sky is calmer than it looked yesterday. Rankings ran into moderate turbulence on September 16 and 17, peaking at 6.1/10, but today’s partial read for September 18, 2...
AI Search Fog, Rankings Cooling
Rankings: Yesterday's Squall Is Fading Search Engine Roundtable flagged a September 15 ranking flare-up, with community chatter about traffic drops, odd Top Stories results, and shifting keyword sets....
AI Search Reports Arrive as Rankings Cool
AI Visibility Is Now a Real Report The biggest practical story is Google Search Console AI reporting going global. Google’s own Search Central page now says the generative AI performance reports were...
AI Mode Clouds the Search Forecast
AI Mode Is the Front Moving In Google’s AI Mode is the main weather system today. Gemini 3.8 Flash rolled into AI Mode for Google AI Pro and Ultra subscribers on September 2, and Google’s own launch p...
AI Search Clouds a Calm Ranking Day
AI Search Gets Heavier Google's AI results are taking more space above the fold. Search Engine Land and Search Engine Roundtable both reported that Google is testing fully expanded AI Overviews for so...