AI 搜尋熱潮降溫，SEO 回到實務面
AI 指引才是現在的主戰場 眼下 SEO 最大的趨勢，就是市場對 AI 的過度期待開始降溫。Google 在 5 月 15 日，週五 發布新版生成式 AI 最佳化指引後，Search Engine Roundtable 也隨即點出重點：AI Overviews 和 AI Mode 本質上還是 SEO，不是什麼全新的 AEO 或 GEO。
I/O 前後，排名又起風了
I/O 期間，排名波動明顯 Google 搜尋結果又開始動了。今天的局部 weather score 來到 7.1/10，Serpstat、Wincher、Advanced Web Ranking 等多個監測來源都已亮起高溫訊號，市場上也開始出現新一波異動跡象。
AI Mode 進入搜尋框
搜尋框開始能對話了 目前搜尋領域最值得注意的變化，就是 Google 把 AI Mode 直接放進搜尋框。Google 表示，搜尋框現在可容納更長的提示內容，也支援文字、圖片、檔案、影片等輸入。
AI 廣告正式進入預測視野
AI Mode 商業味更重了 今天的 SEO 排名波動不大，但 Search 上方的版位正變得更熱鬧。眼前最值得注意的，是 Google 正把 AI Mode 推向更明確的廣告場景。Search Engine Roun...
core update 來了，雷達看起來卻太平靜
Core Update Rolling Out Google 2026 年 5 月 core update 是今天最值得注意的變動。根據 Google 狀態 dashboard，這次排名更新已於 美西時間 5 月 21 日上午 8:40 開始，整體 rollout 可能會持續 最長 2 週。
Core update keeps SEO skies rough
Core Update Still Driving the Weather Google's March 2026 core update is still rolling out on April 5, 2026, now on day 9 of a rollout Google said could take up to two weeks. Search En...
Core update keeps Google rankings on edge
Core update is the main storm Google's March 2026 core update is still rolling out on April 4, 2026, now on day 8 of what Google said could be a two-week rollout. Search Engine Land...
Core update storm keeps rankings on edge
Core update is the main weather system Google's March 2026 core update is still rolling out, now on day 7 of what Google says could be a two-week rollout. That lines up with the hotter...
Core update keeps rankings on edge
Core update is the main storm Google's March 2026 core update is still rolling out on April 2, now on day 6 of what Google says may be a two-week rollout. That matters because broad cor...
Core update turbulence hits day 5
Google search results are stormy today. The March 2026 core update is still rolling out on March 31, five days after launch, and Google said the rollout may take up to two weeks. The separate March sp...
Volatility spikes, but no confirmed Google update
Google's search weather is rough on March 30. SERP volatility is running at 6.7/10 today according to WireBoard's tracker, with some tools screaming hotter than others, which usually means rankings ar...