AI Search 規則更明確，排名波動仍未停
AI Search 指南成為焦點 SEO 近期最值得注意的消息，是 Google 於 5 月 15 日發布的生成式 AI 搜尋指南。Search Engine Land 與 Search Engine Journal 都將這項更新列為當天重點，代表 Google 對 AI Search 的態度更清楚了。
AI Search 讓 SERP 波動開始降溫
AI Search 規則更明確了 過去 48 小時，最值得注意的 SEO 訊號，就是 Google 對 AI 搜尋劃出了更清楚的界線。5 月 15 日，Google 發布最新指引，說明 AI Overviews 與 AI Mode 依然建立在同一套基本 SEO 原則上，包括可被檢索的頁面、有用的內容、清楚的結構，以及真實專業度。
AI 搜尋熱潮降溫，SEO 回到實務面
AI 指引才是現在的主戰場 眼下 SEO 最大的趨勢，就是市場對 AI 的過度期待開始降溫。Google 在 5 月 15 日，週五 發布新版生成式 AI 最佳化指引後，Search Engine Roundtable 也隨即點出重點：AI Overviews 和 AI Mode 本質上還是 SEO，不是什麼全新的 AEO 或 GEO。
SERP很安靜，AI search 的爭論卻越來越吵
AI Visibility 才是眼下的天氣 過去 24 到 48 小時，最明顯的訊號不是排名大亂，而是整個產業都在想辦法衡量 AI search visibility，同時避免自我誤判。Search Engine La...
Google 政策起霧，SERP 整體仍算平穩
歐洲的網站聲譽規則出現變化 過去 24 至 48 小時最值得注意的動向，是 Google 在 8 月 28 日調整了 site reputation abuse 政策，也就是常被稱為 parasite SEO 的做法。從 8 月 30 日開始...
Search Console scare, rankings stay steady
Search signals are calmer, but not dead Google's search results have cooled off after a choppy few weeks. The completed daily volatility scores settled into a normal range from April 20 to April 22, a...
Search data got noisy, rankings cooled
Search Console is the real story The biggest SEO development in the last 24-48 hours is not a fresh algorithm shock. It is a Google Search Console messaging glitch that spooked site owners right as Go...
Google's calmer, but trust issues are rising
No confirmed update, but the skies are not clear Google is not rolling out a core or spam update today, April 16, 2026. The March 2026 core update ended on April 8, and the short March 2026 spam updat...
Core update is over, but rankings still wobble
Update weather: cooler, not calm The biggest confirmed SEO story is that Google's March 2026 core update finished on April 8, and there is **no active core or spam update rolling out today, Ap...
Core update keeps rankings on edge
Core Update Still Driving the Storm Google's March 2026 core update is still rolling out on April 6, 2026, now on day 10 of what Google said could be a two-week rollout. Search Engine...
Core update keeps SEO skies rough
Core Update Still Driving the Weather Google's March 2026 core update is still rolling out on April 5, 2026, now on day 9 of a rollout Google said could take up to two weeks. Search En...