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Spam-policy pressure, Discover aftershocks linger

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Spam-policy pressure, Discover aftershocks linger

Google Search Central’s biggest “today” item is a compliance one: Google’s spam policies are now explicitly tougher on expired domain abuse, scaled content abuse, and site reputation abuse (think parasite SEO) - the stuff that can make low-quality pages look bigger than they are. That raises the risk for sites riding on mass-produced pages, rented subfolders, or “we bought an old domain and stuffed it with new content.”

Meanwhile, the last 24-48 hours are still echoing Discover volatility. Search Engine Roundtable and Search Engine Land both point to the February 2026 Discover core update finishing Feb 27, 2026, with Discover leaning harder toward local relevance, original reporting, and less clickbait (US-English first).

Action: audit any “partner content” sections, prune thin pages, and watch Discover traffic separately from Search.


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