Europe SERPs get reshuffled
EEA Search Gets Rebuilt The strongest SEO weather system is still over Europe. On September 18, Google Search Central updated its documentation to say aggregator units and supplier units now support l...
Search Cools, Discover Gets Foggy
Today's Reporting Glitch The live item today is a Search Console weather-station glitch: the Crawl Stats report is missing data for September 15, 2026. Search Engine Roundtable says this appears acros...
AI Search Clouds the Click Forecast
AI Search Is Squeezing the Click Path The strongest weather system today is AI search reducing publisher traffic. Search Engine Journal covered new research this morning showing that Google AI Mode us...
Search Console Gets a Visual Search Lens
Visual Search Data Arrives The biggest practical change today is Google adding multimodal search reporting in Search Console. In plain English, site owners can now see when people found them through i...
Spam Update Winds Keep Rankings Moving
Spam Update Still Driving the Weather The September 2026 spam update is the main storm system over Google today. Google says it started on September 24 at 9:15 a.m. PDT, applies globally, covers all l...
Cooling SERPs, AI Clouds Ahead
SERP Weather Search results are cooling after a choppy run. The last completed week stayed in moderate-high movement, peaking at 5.8/10 on April 29, then easing to 5.4/10 on May 2. Today’s 4.7/10 is p...
Google Hands Publishers a Small Lever
Preferred Sources Gets Real The strongest signal today is audience control inside Google Search, not a fresh ranking storm. Google says Preferred Sources is now rolling out globally in all supported l...
Volatility ticks up, AI search keeps reshaping SEO
Rankings are moving again Google's search results heated up on April 23, with Search Engine Roundtable reporting fresh volatility across several tracking tools, even if the chatter from site owners is...