AI Ads Move Into the Forecast
AI Mode Gets More Commercial Today's SEO weather is calm in the rankings, but busy in the sky above Search. The biggest story is Google's AI Mode becoming a more serious ad surface. Search Engine Roun...
Core Update Rolls In, Radar Looks Too Calm
Core Update Rolling Out Google’s May 2026 core update is the main storm system today. Google’s status dashboard says the ranking update began May 21 at 8:40 a.m. Pacific and may take up to 2 weeks to...
Core Update Rolls In, Rankings Stay Quiet
Core Update Weather The May 2026 core update is the main system moving over search today. Google’s official dashboard says it began May 21 at 8:40 a.m. Pacific and may take up to two weeks to finish....
Core Update Lands, But SERPs Are Cooling
Core Update Is the Main System The May 2026 core update is still rolling out, now on day 4, and Google’s official Search Status Dashboard says it began on May 21 at 8:40 a.m. Pacific with a rollout th...
Core Update Clouds, AI Commerce Gusts
Core Update Watch The main weather system is still the May 2026 core update, now on day 5. Google’s Search Status Dashboard says the update began May 21 at 8:40 a.m. Pacific and may take up to 2 weeks...
Spam Update Storm Hits Another Wave
Spam Update Still Driving the Weather Google's September 2026 spam update is still the main storm system. Google's own status dashboard says it began on September 24 at 9:15 a.m. PDT, applies globally...
Spam Update Winds Keep Blowing
Spam Update Still Driving the Weather The SEO skies are gusty today. Google’s September 2026 spam update is still active on day 11, after starting September 24, and Google says it applies globally acr...
Spam Update Winds Keep Blowing
Spam Update Still Driving Movement Google's September 2026 spam update is still the main weather system. Google says it began September 24 at 9:15 a.m. PDT, applies globally and to all languages, and...
Spam Update Winds Keep Blowing
Spam Update Still Driving the Weather The main SEO weather system on Saturday, October 3, 2026 is still Google’s September 2026 spam update, now on day 9 of a rollout Google said may take up to two we...
Spam Update Winds Keep Rankings Choppy
Spam Update Still Driving the Weather Google's September 2026 spam update is the main weather system over search today, October 2, 2026. Google's own status dashboard lists the update under ranking sy...
Spam Update Keeps Rankings Choppy
Spam Update Storm Band Google's September 2026 spam update is still the main weather system over search today, October 1. Google's Search Status Dashboard lists the update as starting September 24, an...