Calm SERPs, Busy Search Features
Calm After the Spam Front Google’s search results are mostly steady today. The live partial volatility score is 4.6/10, and the last completed week has been flat around the mid-4s, which is normal wea...
AI Search Winds Keep Shaking Rankings
AI Answers Are Still the Storm Front The loudest weather system today is AI Search pressure on publishers. Search Engine Journal reports that Judge Amit Mehta pressed Google in the Penske Media case o...
Google Tightens the Parasite SEO Map
Reputation Policy Front Today’s biggest SEO weather system is Google’s site reputation policy change, aimed at third-party content riding on a powerful domain’s reputation, often called parasite SEO....
Google Policy Clouds, SERPs Stay Mostly Calm
Site Reputation Rules Shift in Europe The biggest weather-maker from the last 24-48 hours is Google’s August 28 change to its site reputation abuse policy, often called parasite SEO. Starting August 3...
AI Search Clouds a Calm Ranking Day
AI Search Gets Heavier Google's AI results are taking more space above the fold. Search Engine Land and Search Engine Roundtable both reported that Google is testing fully expanded AI Overviews for so...
Spam Update Winds Keep Rankings Choppy
Spam Update Still Driving the Weather Google's September 2026 spam update is the main weather system over search today, October 2, 2026. Google's own status dashboard lists the update under ranking sy...
Spam Update Keeps Rankings Choppy
Spam Update Storm Band Google's September 2026 spam update is still the main weather system over search today, October 1. Google's Search Status Dashboard lists the update as starting September 24, an...
Spam Update Winds Keep Rankings Moving
Spam Update Still Driving the Weather The September 2026 spam update is the main storm system over Google today. Google says it started on September 24 at 9:15 a.m. PDT, applies globally, covers all l...
Spam Update Storm Still Moving
Spam Update Is the Main Weather System Google's September 2026 spam update is still rolling out, and this is the story site owners should care about today. Google lists the update under ranking system...
Spam Update Keeps SERPs Shaking
Spam Update Still Driving the Weather Google's September 2026 spam update is the main system in the sky today. It started on September 24 at 9:15 a.m. PDT, is still active, applies globally, and may t...
Spam Update Keeps Rankings Stormy
Spam Update Still Drives the Forecast Google’s September 2026 spam update is the main weather system over search. It began September 24 at 9:15 a.m. PDT, applies globally and to all languages, and may...