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Insights and updates

Web analytics, SEO, and building for the modern web.

Filtering by: #Serp Volatility
AI Search Data Opens Up
SEO Daily

AI Search Data Opens Up

AI Visibility Gets a Gauge The clearest SEO weather pattern today is more visibility into Google’s AI search layer. Google’s Search Console generative AI reports and AI controls are now described as r...

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AI Search Clouds a Calm Ranking Day
SEO Daily

AI Search Clouds a Calm Ranking Day

AI Search Gets Heavier Google's AI results are taking more space above the fold. Search Engine Land and Search Engine Roundtable both reported that Google is testing fully expanded AI Overviews for so...

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Google Policy Clouds, SERPs Stay Mostly Calm
SEO Daily

Google Policy Clouds, SERPs Stay Mostly Calm

Site Reputation Rules Shift in Europe The biggest weather-maker from the last 24-48 hours is Google’s August 28 change to its site reputation abuse policy, often called parasite SEO. Starting August 3...

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Google Tightens the Parasite SEO Map
SEO Daily

Google Tightens the Parasite SEO Map

Reputation Policy Front Today’s biggest SEO weather system is Google’s site reputation policy change, aimed at third-party content riding on a powerful domain’s reputation, often called parasite SEO....

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AI Search Winds Keep Shaking Rankings
SEO Daily

AI Search Winds Keep Shaking Rankings

AI Answers Are Still the Storm Front The loudest weather system today is AI Search pressure on publishers. Search Engine Journal reports that Judge Amit Mehta pressed Google in the Penske Media case o...

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Calm SERPs, Busy Search Features
SEO Daily

Calm SERPs, Busy Search Features

Calm After the Spam Front Google’s search results are mostly steady today. The live partial volatility score is 4.6/10, and the last completed week has been flat around the mid-4s, which is normal wea...

Read more #google