Google SERPs Calm, But Tools Look Foggy
Tracker Fog Over the SERPs The SEO sky is calmer than it looked yesterday. Rankings ran into moderate turbulence on September 16 and 17, peaking at 6.1/10, but today’s partial read for September 18, 2...
Europe SERPs get reshuffled
EEA Search Gets Rebuilt The strongest SEO weather system is still over Europe. On September 18, Google Search Central updated its documentation to say aggregator units and supplier units now support l...
Search Cools, Discover Gets Foggy
Today's Reporting Glitch The live item today is a Search Console weather-station glitch: the Crawl Stats report is missing data for September 15, 2026. Search Engine Roundtable says this appears acros...
AI Search Clouds the Click Forecast
AI Search Is Squeezing the Click Path The strongest weather system today is AI search reducing publisher traffic. Search Engine Journal covered new research this morning showing that Google AI Mode us...
AI Mode pulls clicks into the fog
AI Mode Is the Front Moving In The strongest weather system today is AI Mode leakage from regular Search. Search Engine Roundtable reports that Google is testing links inside AI Overviews that look li...
WireBoard vs Umami: Real-Time Data vs Open-Source Self-Hosting (2026)
Two privacy-first analytics tools that picked opposite philosophies. This is the side-by-side from someone who has used both, written by WireBoard's founder, with the trade-offs that matter once the cookie-banner argument stops mattering. WireBoard as an Umami alternative.
WireBoard vs Plausible: Where Each Wins, Where Each Loses (2026)
An honest comparison of WireBoard and Plausible, written by WireBoard's founder. Where each tool wins, where each falls short, the four design decisions where they diverged, and whether WireBoard is the Plausible alternative for you.