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Insights and updates

Web analytics, SEO, and building for the modern web.

Filtering by: #Volatility
Spam Update Keeps Rankings Shaking
SEO Daily

Spam Update Keeps Rankings Shaking

Spam Update Still Driving the Weather The storm that started Thursday, September 24 is still the main SEO story today. Google’s September 2026 spam update is rolling out globally, across all languages...

Read more #google
AI Search Clouds the Click Forecast
SEO Daily

AI Search Clouds the Click Forecast

AI Search Is Squeezing the Click Path The strongest weather system today is AI search reducing publisher traffic. Search Engine Journal covered new research this morning showing that Google AI Mode us...

Read more #google
Search Cools, But Site Search Needs Attention
SEO Daily

Search Cools, But Site Search Needs Attention

Internal Search Pages Are the Watch Item The strongest fresh SEO signal from the last 24-48 hours landed Friday, July 31: Google’s John Mueller and Martin Splitt warned that internal site search pages...

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Ranking Winds Ease, but the Air Is Still Unsettled
SEO Daily

Ranking Winds Ease, but the Air Is Still Unsettled

SERP Weather Google rankings are still moving, but the storm front is losing heat. After a two-week run of moderate-high volatility that peaked at 7.2/10 on July 19, yesterday closed at 6.1/10 and tod...

Read more #google
Core update keeps Google rankings on edge
SEO Daily

Core update keeps Google rankings on edge

Core update is the main storm Google's March 2026 core update is still rolling out on April 4, 2026, now on day 8 of what Google said could be a two-week rollout. Search Engine Land...

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Google rankings are storming again
SEO Daily

Google rankings are storming again

Google did not post a fresh Search Central blog announcement on Friday, March 27, 2026, and no major new Google policy change is confirmed there today. The clearest story is turbulence: SERP volatilit...

Read more #google