Google SERPs Calm, But Tools Look Foggy
Tracker Fog Over the SERPs The SEO sky is calmer than it looked yesterday. Rankings ran into moderate turbulence on September 16 and 17, peaking at 6.1/10, but today’s partial read for September 18, 2...
Europe SERPs get reshuffled
EEA Search Gets Rebuilt The strongest SEO weather system is still over Europe. On September 18, Google Search Central updated its documentation to say aggregator units and supplier units now support l...
Search Cools, Discover Gets Foggy
Today's Reporting Glitch The live item today is a Search Console weather-station glitch: the Crawl Stats report is missing data for September 15, 2026. Search Engine Roundtable says this appears acros...
AI Search Clouds the Click Forecast
AI Search Is Squeezing the Click Path The strongest weather system today is AI search reducing publisher traffic. Search Engine Journal covered new research this morning showing that Google AI Mode us...
AI Mode pulls clicks into the fog
AI Mode Is the Front Moving In The strongest weather system today is AI Mode leakage from regular Search. Search Engine Roundtable reports that Google is testing links inside AI Overviews that look li...
Core update storm, but not total chaos
Core update is still the main weather system Google's March 2026 core update is still rolling out on April 7, now on day 11 of what Google said could be a two-week rollout. That matter...
Core update keeps rankings on edge
Core Update Still Driving the Storm Google's March 2026 core update is still rolling out on April 6, 2026, now on day 10 of what Google said could be a two-week rollout. Search Engine...
Core update keeps SEO skies rough
Core Update Still Driving the Weather Google's March 2026 core update is still rolling out on April 5, 2026, now on day 9 of a rollout Google said could take up to two weeks. Search En...
Core update keeps Google rankings on edge
Core update is the main storm Google's March 2026 core update is still rolling out on April 4, 2026, now on day 8 of what Google said could be a two-week rollout. Search Engine Land...
Core update storm keeps rankings on edge
Core update is the main weather system Google's March 2026 core update is still rolling out, now on day 7 of what Google says could be a two-week rollout. That lines up with the hotter...
Core update keeps rankings on edge
Core update is the main storm Google's March 2026 core update is still rolling out on April 2, now on day 6 of what Google says may be a two-week rollout. That matters because broad cor...