AI Reporting Gets Real, But Still Hazy
The clearest SEO story heading into June 7, 2026 is Google’s new Search Console reporting for generative AI visibility. Google says the new reports show where pages appear in AI Overviews, AI Mode, and AI features in Discover, with data for impressions, pages, countries, devices, and dates. The catch: the rollout is limited, and the reports still do not show clicks, which is the number site owners actually need to judge whether AI answers are helping or hurting them.
Search Engine Roundtable and Search Engine Journal both framed the same issue bluntly: publishers are getting some visibility data and, in the UK, a way to opt out of AI search features, but not enough traffic data to make a confident business decision. SEJ noted that the UK CMA requirement also pushes Google toward clearer attribution and opt-out protections.
Rankings Cooling After Core Update
SERP weather is calmer today: 4.6/10 partial volatility, with the last two completed days sitting in normal territory after a hotter stretch earlier in the week. That lines up with the May 2026 core update, which finished on June 2 after a bumpy rollout from May 21. Search Engine Land described it as a big update with visible ranking swings, so if traffic changed, the best read is now your post-update baseline.
What To Do
- Check Search Console for unusual drops after June 2.
- If AI reports appear in your account, treat impressions without clicks as directional, not proof of traffic value.
- Be skeptical of vendors promising magic AI SEO fixes. Google’s updated guidance now warns businesses to question third-party tools and shady SEO claims.
