Local Reviews Are the Storm Cell
The biggest SEO weather today is Google Business Profile reviews disappearing. Search Engine Roundtable reports a wave of complaints from business owners, with some listings losing thousands of reviews, and Search Engine Land is also leading with Google investigating missing reviews and paused reviews on local listings. For local businesses, this is not cosmetic. Reviews affect trust, calls, map clicks, and whether someone chooses you over the shop down the street. Google’s own help docs say reviews can be delayed or removed by policy systems, but today’s pattern looks broader than normal moderation.
Search Console Clears Up
The other practical fix: the Page Indexing report in Search Console is updating again after being stuck for weeks. Search Engine Roundtable says the report jumped forward from June 11 to June 29, and Search Engine Land also posted that the indexing report was fixed today. Translation: if you were trying to diagnose whether Google had indexed new or changed pages, your dashboard may finally be useful again. Still, use URL Inspection for page-level checks, because Google’s own documentation says the indexing report is a broad report, not an instant truth machine.
AMP And AI Plumbing
Google Search Central’s latest documentation update says Search now sends AMP clicks directly to the publisher’s AMP host page, not Google’s AMP cache. Search Engine Journal framed this as the end of cache-served AMP in Search, with AMP continuing to rank like any other page. The action item: if you still maintain AMP, this simplifies the setup. No panic migration needed.
Bottom Line
SERP weather is mostly calm: today’s partial score is 4.4/10, with completed days holding near normal after a small June 28 bump. Check local reviews, recheck indexing reports, and make sure important pricing or service details are readable without fancy JavaScript, because AI agents are increasingly part of the discovery path.
