Google SERPs Calm, But Tools Look Foggy
Tracker Fog Over the SERPs The SEO sky is calmer than it looked yesterday. Rankings ran into moderate turbulence on September 16 and 17, peaking at 6.1/10, but today’s partial read for September 18, 2...
Europe SERPs get reshuffled
EEA Search Gets Rebuilt The strongest SEO weather system is still over Europe. On September 18, Google Search Central updated its documentation to say aggregator units and supplier units now support l...
Search Cools, Discover Gets Foggy
Today's Reporting Glitch The live item today is a Search Console weather-station glitch: the Crawl Stats report is missing data for September 15, 2026. Search Engine Roundtable says this appears acros...
AI Search Clouds the Click Forecast
AI Search Is Squeezing the Click Path The strongest weather system today is AI search reducing publisher traffic. Search Engine Journal covered new research this morning showing that Google AI Mode us...
AI Mode pulls clicks into the fog
AI Mode Is the Front Moving In The strongest weather system today is AI Mode leakage from regular Search. Search Engine Roundtable reports that Google is testing links inside AI Overviews that look li...
WireBoard vs Clicky: A 2006 Tool Compared Against a 2026 One (2026)
*Clicky shipped its live visitor feed in 2006 and the product still leads with that same feed today. WireBoard is a full 2026-era analytics suite: streaming widgets, drag-and-drop dashboards, real-time funnels, an SEO suite, a public REST + SSE API, and an MCP server. This post
WireBoard vs PostHog: One Sells Web Analytics, the Other Sells a Developer Platform (2026)
An honest comparison between WireBoard and PostHog, written by WireBoard's founder. Two products that often appear in the same shortlist, sold to different buyers, priced on different units. The PostHog alternative case for WireBoard, where it lands and where it doesn't.
WireBoard vs GoSquared: The Six Questions That Decide It (2026)
An honest comparison of WireBoard and GoSquared, written by WireBoard's founder. Six buying questions, both products' answers in plain text, the pricing math, and how WireBoard compares as a GoSquared alternative today.
WireBoard vs Simple Analytics: Detailed Comparison (2026)
A side-by-side look at WireBoard and Simple Analytics, written from inside WireBoard. Five questions every buyer asks, the pricing math at every volume, and when WireBoard becomes the Simple Analytics alternative.
WireBoard vs Matomo: Two Theories of Web Analytics, Compared (2026)
Matomo wraps a long-running open-source core (launched in 2007 as Piwik) in a marketplace of paid plugins. WireBoard ships streaming live data and every feature in one box. Should WireBoard be your Matomo alternative? The founder's side-by-side, with the trade-offs.
WireBoard vs Google Analytics 4: Where Each Wins, Where Each Loses (2026)
An honest comparison of WireBoard and Google Analytics 4, written by WireBoard's founder. Where each tool wins, where each falls short, the four design decisions where they diverged, and what makes WireBoard a Google Analytics alternative worth picking.