Google Policy Clouds, SERPs Stay Mostly Calm
Site Reputation Rules Shift in Europe The biggest weather-maker from the last 24-48 hours is Google’s August 28 change to its site reputation abuse policy, often called parasite SEO. Starting August 3...
Calm Rankings, Busier Search Results
AI Answers Are Taking More Sky The search weather is calm on rankings, but busy on the results page. The biggest development from the last 48 hours is Google testing fully expanded AI Overviews for so...
AI Search Clouds a Calm Ranking Day
AI Search Gets Heavier Google's AI results are taking more space above the fold. Search Engine Land and Search Engine Roundtable both reported that Google is testing fully expanded AI Overviews for so...
AI Search Data Opens Up
AI Visibility Gets a Gauge The clearest SEO weather pattern today is more visibility into Google’s AI search layer. Google’s Search Console generative AI reports and AI controls are now described as r...
Google Opens the Data Tap in Europe
Europe Gets a Search Data Window The freshest signal today is not a ranking storm, it is a transparency front moving in from Europe. Google has updated its European Search Dataset Licensing Program, s...
WireBoard vs Clicky: A 2006 Tool Compared Against a 2026 One (2026)
*Clicky shipped its live visitor feed in 2006 and the product still leads with that same feed today. WireBoard is a full 2026-era analytics suite: streaming widgets, drag-and-drop dashboards, real-time funnels, an SEO suite, a public REST + SSE API, and an MCP server. This post
WireBoard vs PostHog: One Sells Web Analytics, the Other Sells a Developer Platform (2026)
An honest comparison between WireBoard and PostHog, written by WireBoard's founder. Two products that often appear in the same shortlist, sold to different buyers, priced on different units. The PostHog alternative case for WireBoard, where it lands and where it doesn't.
WireBoard vs GoSquared: The Six Questions That Decide It (2026)
An honest comparison of WireBoard and GoSquared, written by WireBoard's founder. Six buying questions, both products' answers in plain text, the pricing math, and how WireBoard compares as a GoSquared alternative today.
WireBoard vs Simple Analytics: Detailed Comparison (2026)
A side-by-side look at WireBoard and Simple Analytics, written from inside WireBoard. Five questions every buyer asks, the pricing math at every volume, and when WireBoard becomes the Simple Analytics alternative.
WireBoard vs Matomo: Two Theories of Web Analytics, Compared (2026)
Matomo wraps a long-running open-source core (launched in 2007 as Piwik) in a marketplace of paid plugins. WireBoard ships streaming live data and every feature in one box. Should WireBoard be your Matomo alternative? The founder's side-by-side, with the trade-offs.
WireBoard vs Google Analytics 4: Where Each Wins, Where Each Loses (2026)
An honest comparison of WireBoard and Google Analytics 4, written by WireBoard's founder. Where each tool wins, where each falls short, the four design decisions where they diverged, and what makes WireBoard a Google Analytics alternative worth picking.